More than just a slogan, Parts Europe aims to live the words ‘We Support the Sport’ as a fundamental commitment.
Parts Europe banners can be seen everywhere from the biggest motorcycle events in the world to local youth races and regional club rides. Along with its sister companies – Parts Unlimited and Parts Canada – the companies’ impact runs throughout the infrastructure of the powersports industry.
But what does it really mean to support the sport? What are the actions behind this commitment and what more can dealers and customers expect from Parts Europe in the future?
WE SUPPORT THE SPORT: Powersport Riders and Champions
Over the years, the Parts Europe and its house brand THOR have supported incredible champion riders like Adrien van Beveren, Antonio Cairoli, and Dylan Ferrandis – just to name a few. By working so closely with this legendary motocross brand, Parts Europe helps spot and sponsor talented racers at every level, across the disciplines.
In similar partnerships with its other house brands, Drag Specialties, ICON, Moose Racing and Moose Utility Division, Parts Europe supports the careers and dreams of stunt riders, ATVers, drag racers, flat trackers, and many more types of powersports throughout Europe.
WE SUPPORT THE SPORT: Local Communities
Parts Europe has dealers in more than 52 countries, and internally represents dozens of nationalities. As a result, it has ties to races, events, clubs, and riders around the world. For many events, the company sends a full team to meet with local dealers and display each season’s new products. Building these deep roots helps support the local riding communities and is an opportunity to bring markets together.
WE SUPPORT THE SPORT: the Next Generation
The love for motorcycles and other powersports vehicles often starts in youth, with many young riders learning from the mechanics at their nearby workshop. This skill development and bonding instills an appreciation for the machines matched only by the thrill of the adrenaline while riding them. Parts Europe supports young riders not only by scouting future stars, but also by promoting the connection between young riders and their workshops. As a way to encourage dealers to make time for their local youth, Parts Europe offers special programs on gear and parts for dealers supporting eligible young riders and racers. (Ask your Rep for more info!)
WE SUPPORT THE SPORT: Dealers and End-Customers
Supporting the sport is also about connecting dealers, vendors and end-consumers to each other. Parts Europe uses its network and digital resources to promote products and drive end-customers to its dealers’ stores. Online visitors to the PE website or blog are directed to the Parts Europe Dealer Search, which includes an interactive map and individual shop details. The company promotes this dealer search, along with its product portfolio, in magazines and social media.
Looking toward the future, exciting developments to the Parts Europe webshop are also coming soon. Get ready for a customer-friendly shopping experience that is dedicated to bringing business to the dealer’s doorstep. The first look at the new webshop was unveiled at EICMA, and was rolled out to everyone shortly thereafter. Parts Europe is a business partner that meets its commitments. From every angle, the company works to promote the industry and especially, to support dealers with their daily needs.
More than just a slogan, We Support The Sport® is commitment fulfilled through dedicated and wide-reaching actions all accross Europe. Tag Parts Europe with #WeSupportTheSport to show your own commitment to the powersport industry.
Search now to find your local #PartsEuropeDealer!
To become a Parts Europe dealer, we invite you to visit us here!
Trisha Cole
Web & Social Correspondent